Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.

According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.

There are now more than 1 billion users in the worldwide Internet audience, according to comScore’s latest World Metrix report.

Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.

Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).

It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.

You’ve just launched your product’s first Affiliate Marketing program. Congratulations!

Given to the TOP 25 Publishers as quantified by the “Challenge” criteria below. AzoogleAds is throwing an all-expense paid party at the Playboy Mansion, yes THE Playboy Mansion, in Holmby Hills, CA.

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

The most recent numbers released by comScore Media Metrix show that Google reaches 78 percent of Americans using the Internet and that online retail sites saw growth despite poor holiday sales.