Digital advertising and marketing is constantly evolving. “Eleven years ago, mobile marketing was just a vision, there was not an “App” economy, the use of
“pop-up blockers” was not widespread, and online social networking was nowhere as…

According to recent numbers from Experian Hitwise, Facebook continues to hold the titles of the most visited website and the top overall search term.

A report from ShareThis, Rubinson Partners Inc. and Starcom MediaVest Group reveals that sharing is a huge part of the Internet, with Facebook leading the way.

A study titled “The Social Habit 2011” from Edison Research delves into various aspects of “America’s adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.” Among the many findings in the study…

The outside world seems to love to hate the performance marketing sector. Every time we find ourselves pontificating on this topic, though, we can’t help but think of a preacher trying to find a new way to discuss seemingly never changing story lines…

When we think about the value of performance-based companies, as we did in our other piece this week, we think about why the outside world doesn’t value us in the same light. I suspect, though, that the vast majority of network owners really…

While fathers won’t receive as many gifts for Father’s Day as mothers did for Mother’s Day this year, spending for Father’s Day is expected to significantly rise in 2011, according to the National Retail Federation (NRF) and BIGresearch. The annual survey reports that nearly a quarter of Father’s Day…

According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that “it’s my life.” Nearly a third said they use their smartphone’s basic functions and some apps. More than half of respondents also said they prefer…

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have…