A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.

According to the latest figures from comScore, Google Sites remained the top Web property in the U.S., while the travel category welcomed its biggest audience yet in June.

Efficient Frontier’s “Global Digital Marketing Performance Report: Q2 2011” reveals that search spend growth in the second quarter slowed down from its pace in the previous quarter. It also found that Facebook ad cost per click (CPC) significantly increased quarter-over-quarter.

Mumbai, Tuesday, July 19, 2011: Komli Media, Asia Pacific’s leading digital media technology platform, today announced the acquisition of ZestADZ , a leading mobile advertising platform. With this acquisition, Komli Media becomes the first digital media company in the Asia Pacific region to offer a full…

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On Tuesday, July 19, 2011, the Federal Trade Commission (“FTC”) issued the Mortgage Acts and Practices (“MAP”) – Advertising Final Rule (the “Final Rule”), which bans deceptive claims and practices that may occur with regard to mortgage advertising or other types of commercial communications.

Slim margins, fast payouts, and very slow payments are some of the biggest issues facing the sustainability of most networks. Add that to the challenges finding good sustainable traffic, and good sustainable offers, and the result is a business with a lot of…

Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network…

According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.