There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

What does a holiday weekend mean to most working people? Well, for most it means time off of work, however, not for affiliate marketers. If planned correctly, holidays can be some of the most profitable times for affiliate marketers.

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy…

The people in our space comprise a hodgepodge of personalities with some major clusters around certain characteristics. One of those clusters still confuses me, but it seems to have something to do with the non-traditional…

The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.