LinkTrust partners will see more than 30 new features including improvements in reporting for networks and affiliates, full style sheet control of the affiliate interface and improved filtering.

As our industry continues to evolve and change, we are seeing more exclusivity between advertisers and the networks that serve them. Exclusive is defined as something that is not divided or shared with others.

Among almost all forms of performance-based online advertising, not many have enjoyed the fame and notoriety that incentivized marketing has. Its initial rise to prominence took place in a similar setting – a media…

First stage in transitioning all services under the Options Media brand name

Digital marketing agency eROI recently released the results of its e-mail survey, titled, “Use of Analytics in E-Mail Marketing Campaigns” and found that more than 18 percent of respondents said they do not track their e-mail campaigns.

A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.

In the world of performance-based advertising, the price per action correlates directly with quality. The higher the quality, the greater the payout. Let’s look at two examples, one from the lead generation world and one from the…

Not even the Easter Bunny can stay above the recession’s rough waters.

for the majority of publishers and advertisers, the advantages of affiliate networks have proven to be a solid foundation and should continue to out-pace the direct relationship

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.