Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…

According to the National Retail Federation’s (NRF) “2011 Holiday Consumer Intentions and Actions Survey”, conducted by BIGresearch, holiday shoppers in the U.S. plan to spend an average of $704.18 each on holiday gifts and seasonal merchandise this year, down slightly from last year’s mark.

Jumptap’s latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).

A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.

According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

The Interactive Advertising Bureau (IAB) examined the effectiveness of Hulu Ad Swap, which enables users to instantly swap out of a video ad they’re watching for one that’s more relevant. The findings were very favorable.

According to IgnitionOne’s “Global Online Advertising Report: Q3 2011”, global online advertising spend grew 10 percent year-over-year in the third quarter. Meanwhile, separate data from Marin Software shows that advertisers increased click-through rates (CTR) while reducing their cost per click (CPC)…

According to the latest numbers from Experian Hitwise, Google gained market share at the expense of the other major search engines in September.

Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing…