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Social Networking App Usage in Q3 2011 Is up 30% From Q3 2010
Nielsen’s “State of the Media: The Social Media Report” for the third quarter of 2011 offers an array of interesting insights about social media’s growing popularity. Among the findings is that social networking via mobile devices is growing in popularity, especially when it comes to apps.
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In-Stream Mobile Video Ads Are More Effective Than Online Video Ads
Rhythm NewMedia’s “Q2 2011 Rhythm Insights” report shows that in-stream mobile video ads are markedly more effective than traditional online video ads when it comes to completion rates. Also, though iPads account for just a fifth of Rhythm NewMedia’s user base, the tablets account for twice that proportion of…
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Too Big to Fail or Too Big to Succeed Part 2
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it’s chief executive and finds itself potentially…
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Dating and Deals
A handful of people reading might be heading not to the upcoming daily deal conference in San Francisco next week but to Moscow for the Internet Dating Conference. There are probably a bunch of jokes ready made about a dating…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Potential Mobile Purchasers Are Receptive to Mobile Ads
A report from Experian Simmons found that more than half of smartphone owners have accessed the Internet with their phones in the last 30 days. It also found that mobile phones are becoming an important shopping tool.
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Facebook, Twitter and Blogger Are Most Popular Social Media Sites Used by Companies
Aggregating data from the likes of Simply Zesty, Pingdom and Google, Search Engine Journal offered a neat visual overview of the social media landscape in an infographic titled “The Growth of Social Media.” Among the many tidbits of information is a listing of the most popular social media sites utilized by…
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Paid Search Is on the Rebound in the Q3 2011
“NFL football players and team owners are back to playing, children are back at school, and paid search marketers are back to buying keywords,” writes Craig Macdonald, chief marketing officer and vice president of products for Covario. The company projects that paid search will rebound in the third…
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Adility Secures Funding from High Profile Investors Jeremie Berrebi (Kima Ventures), Joe Lonsdale (Palantir/ Addepar) and Pietro Dova (XG Ventures)
Funding Secured after Fortune 500 Companies and Online Publishers Adopting Adility’s Disruptive Approach Enabling Online to Offline Commerce
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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