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Arb Checklist
When an outside person hears about the arbitrage industry, specifically the cash flow businesses that result from what seems like such simple activities, they invariably start turning over in their minds scenarios by…
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Engagement
Valpak Takes Coupons Mobile
Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons
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A new twist to choosing top campaigns
In the early years of affiliate marketing, picking an offer was as easy as finding the highest payout for the offer you wanted. There was no need to look into an offer any further.
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Mother’s Day Spending Expected to be Lower
Mothers in the U.S. can expect more frugal gift-giving this Mother’s Day, May 10.
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Online Sales Rise in Q1 2009
According to a survey conducted by Forrester Research and Shop.org, online retail sales in the U.S. rose 11 percent in the first quarter of 2009 compared to the same quarter in the previous year.
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Swine Flu Generated More Buzz Than Susan Boyle
Swine flu madness took hold of the U.S. last week as reports of the illness trickled from Mexico into the states.
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Vertical Ad Networks: Growing Phenomenon
According to a report released earlier this week by comScore, vertical ad networks are quickly emerging as an effective tool to reach a wider, more engaged audience.
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What Went Wrong? Part II
The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting
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Adware: What Went Wrong?
When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.
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Acquisition
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22
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