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  • Display Advertising Benefits from Synergy with Search Marketing

    Earlier this week, iProspect released a report titled, “Search Engine Marketing and Online Display Advertising Integration Study,” which concluded that while online display advertising is effective on its own, search engine marketing enhances its value.

  • Alternative Online Advertising to Grow 9%

    Online display advertising will be the only online advertising channel to see cutbacks in 2009 and 2010, while all other channels will see major growth, according to the Jack Myers Publishing in a recent forecast.

  • Maximizing Potential of Twitter

    Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.

  • Two Ways to Skin a Cat

    When we came across the profile site featured in on our other articles, we couldn’t help but find ourselves fascinated with the ads that ran on it and its counterparts. Trying to navigate the world of display,though, especially…

  • Land of Opportunity

    When we talk about arbitrage, we so often think about it from a single point of view – the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google…

  • BlackBerry Curve Trumps iPhone

    Research In Motion’s BlackBerry Curve was the best-selling smartphone in the U.S. in the first quarter of 2009, taking over the ever-popular Apple iPhone 3G, according to The NPD Group.

  • Hulu Rises, Hurts YouTube with ABC Deal

    Last week Hulu scored a big win when The Walt Disney Company announced its plan to claim a 30 percent stake in the successful online video destination.

  • Mobile Advertising to Rise 36%

    According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.

  • LinkValu Network Announces New Affiliate Bonus Opportunity

    LinkValu Affiliate Network announced the launch of a program that will award bonuses to new affiliates who sign up at www.LinkValu.com/publishers.asp between April 21 and June 15, 2009. The announcement was made at ad:tech San Francisco at where LinkValu was a sponsor of the Affiliate Summit Beer Garden.

  • Balance of Power

    If enough examples don’t exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels…