What is the impact of personalized advertisements on the advertisers that deliver them?

GroupM, a unit of WPP, recently forecast a decline in global advertising spending in 2009, followed by a modest recovery in 2010.

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

What does a holiday weekend mean to most working people? Well, for most it means time off of work, however, not for affiliate marketers. If planned correctly, holidays can be some of the most profitable times for affiliate marketers.

With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space…

Neverblue, a premier global lead generation network, has signed an exclusive agreement with eHarmony, the online service that uses relationship science to match singles seeking long-term relationships, to expand its performance marketing in Australia.

According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look