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  • The Friend Test

    In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray’s diet blogs and Mom’s Teeth Journal.

  • Puppy Arbitrage

    If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.

  • FTC Seeks Public Comment on Proposed Rules to Protect Consumers of Debt Relief Services

    In an ongoing effort to better protect financially distressed consumers, the Federal Trade Commission is seeking public comment on proposed rules to combat deceptive and abusive telemarketing of debt relief services – services that purportedly can reduce consumers’ credit card and other unsecured debt.

  • 9GLOBAL, INC. LAUNCHES INTERNATIONAL AD NETWORK

    Performance Based Ad Network to Connect Global Advertisers and Publishers

  • The Grass Is Greener for Ad Networks Powered by LinkTrust

    Nine leading ad networks are coming together at Affiliate Summit East 2009 in New
    York because they all agree – the grass is greener. All nine networks are powered by LinkTrust, the top
    software solution for advanced affiliate tracking, ad network management and real‐time lead generation
    services.

  • Economy Dampens Back-to-School Spending

    The National Retail Federation’s most recent back-to-school shopping survey, “2009 Back to School Consumer Intentions and Actions Survey,” shows that the economy will put some downward pressure on back-to-school and back-to-college spending this year.

  • 22% of Marketing E-Mails are Opened, 6 percent Are Clicked

    According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.

  • Career Sites Grow in Recession

    According to recent figures released by comScore, career services and development Web sites saw their audience grow 10 percent in June compared to the same month last year.

  • Google is Top Parent Company, Web Brand

    Google was both the top parent company and the top Web brand in June, according to Nielsen Online.

  • Mobile, Online Video Ads to Buck the Downward Trend in 2009

    Google was both the top parent company and the top Web brand in June, according to Nielsen Online.