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  • LeadPile Ranks #3 Advertising and Marketing Company on the 2009 Inc. 5000

    Inc. magazine today ranked LeadPile the Number 3 Company in the United States in the Advertising and Marketing Category with 14 or fewer employees.

  • Fortune 100 Companies Using Twitter Most Despite Babble and Spam

    More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.

  • Google Wins July and Users’ Loyalty

    Google has won yet another month of the search engine battle for market share, according to Nielsen.

  • Social Networking Women Don’t Like Data Sold to Advertisers, Subscription Fees

    According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.

  • Yahoo Mail Still Reigns Supreme, Gmail Coming on Strong

    Recent figures released by comScore show that while Google’s Gmail has grown the most during the past year, Yahoo! Mail still maintains a tight grip on the e-mail service provider market.

  • Lead Generation and Debt Relief Services:

    In the wake of massive unsecured consumer debt and the country’s most recent economic woes, debt relief services are under scrutiny from federal regulators, state legislatures and attorneys general.

  • One Size Does Not Fit All

    Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic…

  • Middle Tier

    The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…

  • Nearly Half of Large US Companies Analyze Outbound E-Mail

    According to a recent study conducted by Proofpoint, 48 percent of large U.S. companies employ staff to read or analyze outbound e-mail, 38 percent overall, and nearly a third of companies have fired an employee for violating e-mail policies in the past year.

  • One-Fifth of E-Mails Don’t Reach Inboxes

    According to a recent report released by Return Path, titled “Return Path Deliverability Benchmark Report”, more than 20 percent of commercial, permissioned e-mails do not reach the inboxes of their intended recipients in North America.