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Google Increases Its Search Engine Market Share, Microsoft Leapfrogs Yahoo in December
According to the latest figures from comScore, Google increased its already-dominant search engine market share in December, while Microsoft finally jumped ahead of Yahoo.
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Facebook’s Average CPCs Increase in the U.S. by 10% in Q4 2011
TBG Digital recently released its “Global Facebook Advertising Report: Q4 2011.” Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S.
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18.3% of Email Marketers Include Sharing Links in Their Emails
An infographic from GetResponse offers some interesting insights into how social sharing has seeped into email marketing. “Email Marketing + Social Media: When 1+1 Equals More Than 2” shows that emails including social sharing buttons saw click-through rates (CTR) substantially higher than those…
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The Week in Review
Headlines from the industry.
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Speaking of SOPA. How about Flog 3.0
For most of the informed world, talk of SOPA has them thinking about the impact on Google, YouTube, Facebook, and countless other popular sites that could be negatively impacted by what is being called the “guilty until proven…
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SOPA and PIPA – The Internet’s Biggest Fight to Date?
SOPA and PIPA. The first looks like a typo of “soap,” and the latter seems like an enthusiastic fan of the Duchess of Cambridge’s sister Pipa Middleton. Neither look or sound like bills which could fundamentally disrupt how we use the…
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5 Ways to Market on Facebook
If you’re not promoting your offers on Facebook – or your brand in a general sense – you’re really missing out. Facebook continues to have the world’s largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
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Agencies
SOPA: What’s Bad for the Internet is Bad for Marketers
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
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Agencies
Direct, Digital Spending Will Continue Increase in 2012
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
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