According to comScore, taxes, shipping and various retail activities drove traffic to those website categories in December. Meanwhile, Google Sites remained the king of U.S. Web properties.

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News came out earlier this week about Gilt Groupe cutting 10% of its staff. Funnily enough, when the news came out, some of the more shocking news focused on the companies purported decision to eliminate its free snacks. Forget cutting back on people, you know a…

Now is as good a time as any to begin our semi-annual LeadsCon shameless plugs. It’s actually a great time given that LeadsCon is now less than five weeks away. As always, DMConfidential readers have the great fortune to pay the absolute lowest price; in this case, that is…

According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time.

A recent Localytics study found “building relationships with app users and fostering long-term usage are more important.” Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.

A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

There are many ways businesses can use inserts to add balance and reach to their online marketing programs