If online buzz determined the Academy Awards, “Avatar” would have no trouble winning for Best Picture, according to Nielsen.

Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Couldn’t something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance…

Some say money is the root of all evil. Outside of love, directly and indirectly, money is probably one of the most written about topics. In our space, money isn’t necessarily the root of all evil…

A review of headlines from the industry.

PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs

According to Millward Brown, a market research firm, Amazon.com was the most trusted and recommended brand in the U.S. during 2009.

Facebook is comfortably ahead of the social networking pack when it comes to the sharing of content, according to data provided to TechCrunch by Gigya.

As tax season nears, Internet users in the U.S. are flocking to tax-related sites, according to comScore. Travel sites also saw big increases in traffic in January.