An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007

TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes

Representatives for some of the country’s top product manufacturers are hoping to prevent a repeat of last month’s posting of unauthorized coupons on a popular online social network

When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.

Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More

TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

How many people or companies do you know that get it right the very first time?

The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.

Late last week, word got out that Newegg, an online computer hardware and software retailer, was going to stop charging residents of the state of New York sales tax on their purchases.

What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.