Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers.

According to IgnitionOne’s mid-Q4 2011 “U.S. Holiday Shopping Report,” in the first half of the fourth…

According to Jumptap’s latest figures, Google’s Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple’s iOS continues to lead when it comes to click-through rates (CTR).

The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.

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In discussing the value, or often lack thereof, with lead generation businesses, it’s hard for us not to think about the biggest lead gen business of all, Groupon. Not that they would use that term, but there is a reason that most of the fast followers and better self-funded iterations came from the lead generation…

Talking to a company the other day, something interesting was said. They said, we have given up the word lead generation. “We don’t use it internally and we don’t use it when talking to clients.” When asked how they make their money, they said to us, “lead generation.” Let’s repeat that. You aren’t a lead…

In a recent conversation with an investor in the EDU industry, I asked him what do you think of Career Education Corp’s stock price taking a 40% nosedive?

His response was standard – something had to change and the industry is still…

According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the…

According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…

MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…