Powerful research tool allows consumers to make side by side vehicle comparisons, retrieve expert advice and competitive quotes, while providing vendors with qualified sales leads

Local search continues to rise in prominence, especially as mobile local search surges. A study from YP and immr found that 4 in 10 consumers use local search at least once a day, and that 70 percent of smartphone owners use location-aware apps. Apparently, many local businesses are either unaware of the importance of local […]

By Tim Riesterer, chief strategy and marketing officer, Corporate Visions, Inc.

In the movie “Groundhog Day,” Bill Murray relives the same day over and over. Just like your prospects must feel when they hear another marketing or sales message

CMSWire, an online magazine focused on social business, online customer experience and information management, has put together an infographic offering an overview of marketing automation. “Marketing automation is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database,” according to CMSWire. Here […]

Getting visitors to your site is one thing

Facebook is reportedly developing a location-tracking mobile app, which the company is aiming to release by mid-March. The app will track the location of users to help users see which of their friends is nearby. If that’s not creepy enough, how’s this: the app would run even when the app is closed on a smartphone. […]

Mobile Vikings, a startup based in Hasselt, Belgium, has a big dream: free mobile Internet for everyone. It hopes to do this by having companies foot the bill. In more specific terms, Mobile Vikings is hoping to third parties pay users’ mobile bills if they make purchases via an app. The smartphone app rewards users […]

Presentation slides often elicit yawns, glazed eyes and doodling in person, but on the Web they can be much more exciting and effective for generating and nurturing leads. SlideShare is a major reason why. For those who aren’t familiar with the site, SlideShare is a presentation-sharing platform that LinkedIn purchased in May 2012. As of […]

By Richie Hecker, Chairman of inSparq

A major theme at NRF Retail’s Big Show this year was how to put your customers first. With more competition than ever before, creating personalized and tailored experiences for customers are sure-ways to capture their loyalty, drive up average order values and increase overall conversions.

The Super Bowl was interesting, to say the least, thanks in large part to the 34-minute blackout in the third quarter. From a marketing standpoint, this opened the door wide for insightful takeaways: –