Patty Odell, Author at Chief Marketer

Coffee-mate Opens The Café on OSU Campus

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

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Coke on the Power of Crowdsourcing

Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.

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P&G’s Move to Omnicom Shadows Bigger Upheaval

This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.

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Internal Conflicts Slow Multicultural Marketing

The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.

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Online or In Stores? Where will Holiday Shoppers Go?

The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to […]

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Neiman Marcus Christmas Book Items on Public Display

In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.

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25 Brands that Hit the Mark with Disruptive Marketing

Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.

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Tips to Use Education as a Marketing Tool

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

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Lowes Targets NY Millennials on all Screens & Windows

Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.

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12 Top Brand Moments from 2015

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.