Is Your Agency Headed Downhill?
Is your agency selling to the wrong clients? Is your talent team not so talented? These may be signs that your agency is starting to falter.
Articles by Patty Odell
6 Tips to Use Video in Marketing
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.
25 Reasons to Market to Baby Boomers
Millennials are the darlings of many marketers, but don't forget about Baby Boomers. They're a powerful, mega group that is wealthy and influential.
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
Coke on the Power of Crowdsourcing
Coca-Cola's Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.
P&G’s Move to Omnicom Shadows Bigger Upheaval
This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.
Internal Conflicts Slow Multicultural Marketing
The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
Online or In Stores? Where will Holiday Shoppers Go?
The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to…
Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.
25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
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