Patty Odell
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Acquisition
Holiday Shoppers to Spend $1.1 Trillion: Buyers Online to Go Wild
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.
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Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
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Acquisition
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic. -
Acquisition
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip. -
Acquisition
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution. -
Acquisition
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales. -
Acquisition
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us. -
Acquisition
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment. -
Acquisition
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes.
