Patty Odell
-
Acquisition
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us. -
Acquisition
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences. -
Acquisition
How Target Climbed Out of its Sales Slump
CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times. -
Acquisition
Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
Chief Brand and Beauty Officer James Thompson is handling the rebrand. -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
-
Acquisition
7 Behaviors of the Growth Leader
C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors. -
Acquisition
Avocados From Mexico Partners with Complementary Brands for Football Fandom
AFM is kicking off the fall season in-store displays featuring promotions
designed to elevate engagement, expand usage and increase basket size. -
Acquisition
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign. -
Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?”
