Patty Odell, Author at Chief Marketer

Brands Put their Best Foot Forward for International Women’s Day

International Women’s Day brings brands out in force—Bud, Celebrity Cruises,
The Body Shop and many others—to celebrate women.

Acquisition

KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet

From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic.

Acquisition

Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight

Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences.

Acquisition

Ryder System’s CMO on Driving Technology’s Transformation

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Acquisition

Skechers Rips Nike Over Exploding Shoe

Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.

Acquisition

You Be the Stylist: Hilfiger’s Instagram Stories Say

Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.

Acquisition

Digital All Stars

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change […]