Patty Odell

• Social

  3 Ways Brands Can Spread Holiday Cheer on Facebook

  Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:

• Social

  Social Connections Paying off for Brands: Study

  All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

• Agencies

  UGG VP Marketing on Tom Brady’s Impact on the Brand

  Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

• Agencies

  One Hand Washes the Other

   

  This is a nice story.

  Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

• Agencies

  Nontraditional Endurance Events Help Drive Sponsorship Spending

  North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.

• Agencies

  IBM’s Strategy Director on Lessons from Black Friday

  Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

• Agencies

  In Two Months, Walgreens Gets 28 Million Loyalty Members

  Walgreens debuts its first loyalty program, Balance Rewards.

• Digital Coupons Get Notoriety, but Use is Limited

  This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

• Agencies

  Arm & Hammer Reinforces Brand Value with Mobile Coupons

  Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

• Social

  4 Ways Marketers Can Use Private Pinterest Pinboards

  Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.