Patty Odell

• December 2012 Greatest (PROMO) Hits

  In case you missed ’em, here’s the Top 10 most widely read articles in December from PROMO.

• Agencies

  Mysterious Boxes Make Noteworthy Marketing Tools

  Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.

• Agencies

  Showrooming: Theft or Opportunity?

  Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

• Social

  4 New Social Media Opportunities in the New Year

  Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

• Agencies

  Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

  Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

• Agencies

  2013 Loyalty Program Management Checklist: Q&A

  Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

• Agencies

  Tis’ the Season for Gift Cards: NRF

  Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.

• Social

  PetSmart Goes to Pinterest to Save Homeless Pets

  PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.

• Agencies

  Kellogg, Verizon use Gamification to Build Loyalty

  Three ways gamification can benefit brands.

• Social

  5 Pinterest Pointers for the Holidays

  It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions: