Patty Odell

• Agencies

  Coke Pulls it Off Again!

  “Coke Chase” results go far beyond the aggressive performance goals the brand had set.

• Agencies

  Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A

  Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”

• Agencies

  Marketers Take On Growth in Club-Store Sales: Q&A

  Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

• Agencies

  Businesses Spend $22.7 Billion on Gift Cards

  The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.

• Marketing Budgets up Globally, But Challenges Persist

  Marketing budgets, staffing levels and trading conditions improved in January, according to Warc’s latest Global Marketing Index.

• Social

  U by Kotex Research Leads to Online Community for Girls

  U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

• Social

  How to Use Facebook to Generate Leads

  With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.

• Agencies

  Yellow Post-it Fever? Yes, I’m sure I have it.

  Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

• Agencies

  Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A

  This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

• Social

  6 Influencer Marketing Trends for 2013

  Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.