Patty Odell, Author at Chief Marketer

Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

Agencies

Nissan’s Annual Marketing Event Drives $100 Million in Business

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

Half of Marketers Report Enterprise Data Most Underutilized Asset: Survey

Some 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata.

Agencies

Event Marketing is Celebrity Cruises New Model

Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

Agencies

Nivea Reboots Successful Online Contest with Ecommerce

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

Mobile

M-tailing Revolutionizing Shopping in China: Study

Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term: Draftfcb China

Agencies

Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

Mobile

Mobile Marketing; Understanding the Omnichannel Customer Still a Struggle: IBM Survey

Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.

Agencies

Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

Last Chance to Enter—Deadline Today June 28!

The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.