Patty Odell
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Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees. -
Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs. -
Acquisition
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of
the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne. -
Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Acquisition
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community. -
Acquisition
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Acquisition
New Chipolte Rewards Program Debuts with $250,000 Giveaway
To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts.
