Patty Odell
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Acquisition
Women Gain Ground in Marketing Industry’s Workforce: Report
Women overwhelmingly comprise the bulk of the marketing industry’s workforce and
at the senior leadership level, female representation is now likely at an all-time high. -
Acquisition
Modern Warfare Takes Over Burger King in LA
In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game. -
Acquisition
The Microsoft Tiny House—2019 Gold PRO Award
Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge. -
Acquisition
Lessons from Uber Elevate on How to Market Flying Cars
Uber Elevate has a bold plan to bring to market driverless urban aerial ride
sharing. The brand’s fearless leader takes us inside the product launch. -
Acquisition
Ideas to Steal from MVPro Winning Campaigns
The MVPro Award is one of the most coveted PRO Awards. Read the
case studies that earned Jack Morton that distinguished honor. -
Agencies
CMO Pressure Forces Dramatic Agency Transformation in 2020
A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat. -
Acquisition
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others. -
Acquisition
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015. -
Acquisition
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges. -
Agencies
How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership.
