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  • Direct Response In A Behavioral Marketing World

    If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but…

  • For Buzz or Money

    In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it’s return
    sometime in the future. Buzz sites ranges…

  • Guthy-Renker To Acquire Stake In RealtyTracker

    Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…

  • Agencies

    ‘Scene’ Tour Launches Back-to-School Season

    An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.

  • “What If” Acquisitions – Future of Auto Buying/Selling

    I think many of us dream about getting a new car; we listen to the radio and will pay attention to the deals and see both the national and regional advertisements. The problem with this is that I believe most people do not buy…

  • DMi Partners Launches New Affiliate Network,

    (PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Cafe. The CPA Cafe (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of…

  • Online Ad Spend to Reach 7% of Global by 2008

    ZenithOptimedia, a media services agency, recently modified its estimate of the portion of the global ad spend that would be held by the Internet by 2008. In April the agency estimated that the Internet would make up 6.5% of global ad…

  • Gmail Slightly Enhanced

    Deleting all of the spam that accumulates in your Gmail “Spam” folder has always been a bit of a hassle. Users of the Google e-mail service would have to “Select All,” and then click the “Delete Forever” button. Just recently, Google…

  • Publishers Clearing House Obtains Blingo

    In a logical marriage of complements, sweepstakes and direct marketing giant Publishers Clearing House (PCH) announced its acquisition of Blingo, Inc., the hybrid offspring of a Google-powered search engine…

  • Google’s Platypus is GDrive

    About two weeks ago Google’s rumored “GBuy” was finally unveiled in the slightly varied form of Google Checkout. Now it appears that Google’s rumored “GDrive” is also materializing right before our eyes in the form of a…