A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

The average American consumes 53 gallons of carbonated soft drinks per year! That not only equates to a lot of big people, but a lot of big dollars. About $60 billion as a matter of fact. At face value…

Last week, Boston played host to a small education related conference. Attended by mainly universities interested in trends in the post-secondary market, it remains largely unattended by those in our space. Similar to Ad:Tech, the show…

On Tuesday of this week, Google broke new ground – not by unveiling an innovative feature but by becoming the largest public media company, this in only ten months of having been listed on the NASDAQ. At $80 billion, Google’s market cap overtook long time…

Using supermarket points to pay for funerals? Frequent-flier miles for cats, dogs and ferrets? Only in the U.K. Tesco and Virgin Atlantic, two of the U.K.’s biggest loyalty marketers, have added overlays that signal how much more developed—and …

While the practice of rewarding employees with incentives remains a top priority for many companies, the program’s success and ROI are just as important, according the 2005 Incentive Federation survey. While more than half of respondents in the 2005 …

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Any good affiliate marketer’s (or business person’s) main objective is to make the most money as efficiently as possible. Search arbitrage on a pay-per-click basis always carries the tradeoff between high volume general keywords and lower volume…

Close your eyes for a minute. Picture yourself as an average net user, one that checks email, goes to Yahoo and Google – a person that might spend a maximum of one hour per day online. Such a person reads magazines, drives on the road,

Almost six months have passed since the Super Bowl, but one marketing trend that surfaced heavily during the game continues today, and that is the use of non-internet mediums to drive interest to a web site. While not the first company to do so…