WaMu has inked a multi-year naming rights deal with Madison Square Garden for its theater

RIGHT GUARD: has renewed its event title sponsorship of the AST Dew Tour for 2007

Google has shaken many boots in the past whenever the media picked up on a possible privacy-infringing venture the search giant was looking to take, and there may be another on the horizon. Or maybe not.

For the first time ever, apparel sales exceeded computer sales online in 2006. According to a study titled “The State of Retailing Online 2007” conducted by the National Retail Federation’s online arm Shop.org, U.S. consumers spent…

Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don’t seem to make sense right away but end up clicking at some point later. Some ideas become financial successes…

Blockbuster has leveraged their offline presence to expand their online store and vice-versa. I recently met with Daniel Starr, the Senior Director of Marketing for Blockbuster. Excerpts below.

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…

The legal climate surrounding anti-spam litigation appears to be changing. Recently a court awarded $2.5M in damages against anti-spammer Mark Mumma for defamation. It seems that at least one court has recognized that…

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