A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

I have a confession to make. For the two days that I sat through the FTC’s workshop on how to curb childhood obesity, I kept craving Tater Tots. It was

PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).

CHICAGO, IL, September 23, 2005 – Catch the red-eye flight, check into the hotel, take a cab to the tradeshow, spend all day trying to find your colleagues, affiliates and the press, run to sit-in on a few presentations, fight the crowd to do…

NEW YORK, NEW YORK/ September 26, 2005 /Businesswire/ – MediaWhiz Holdings, LLC, a leading online performance marketing company, today announced that private equity firm Lake Capital has made a strategic investment in the organization, helping to fuel its expansion.

Strong, compelling ad copy is a key to running a successful co-registration campaign and one of the hardest things to prepare. Co-registration campaigns give you a small window of opportunity to attract the attention of thousands of consumers and…

You won’t find it on the calendar. No official date exists, but with Advertising Week almost complete, one that included MediaPost’s OMMA East and the IAB’s MIXX-Expo in New York City not to mention iMedia’s Brand Summit in Coronado Bay, California, it’s safe to…

When I set out for New York City early this week, I had an idea that I would write about the tradeshows. In the past, that has meant a descriptive account of the goings on, not an attempt to ascertain the value of going in the first place. Intrigued by…

This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to [email protected]

Dennis Gorman, a 25-year veteran of the promotional products industry, will be honored by The Promotional Products Association, during its Expo in Las Vegas in January. The 2006 PPAI Distinguished Service Award recognizes members who consistently share …