As a fan of the Simpsons, if I were to head to the movies right now, I would see that, or perhaps Transformers, except that it might no longer play in one of the nicer cineplex theaters. Perhaps, I’d start with the…

A little more than two months ago, Valueclick announced an inquiry into their lead generation practices by the FTC. As required by securities law, the company filed a Form 8-K acknowledging the receipt of a letter of…

Back in May in this column you read about the FTC’s current approach towards the incentivized advertising space. At that time, we discussed that large publicly traded companies could be involved. Well it’s old news in the industry…

There’s no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.

Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.

Glam Interactive Group has launched a new networking site for the interactive marketing industry. The catch? It’s women only. “The industry is so male-dominated… we wanted to promote the success of women in the space and provide a forum in…

LeadPoint, the world’s first and largest online leads exchange marketplace, today announced that former LowerMyBills executive Steve Horton will join the company as general manager of the consumer lending category, focusing primarily on lead…

Maverick America announced today its continued expansion of its holdings with the launch of their Affiliate Ad-Network: XtraDoh.com (http://www.xtradoh.com).

Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second…