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Guilty By Association
As a fan of the Simpsons, if I were to head to the movies right now, I would see that, or perhaps Transformers, except that it might no longer play in one of the nicer cineplex theaters. Perhaps, I’d start with the…
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Valueclick and the Future of Incentive Promotion
A little more than two months ago, Valueclick announced an inquiry into their lead generation practices by the FTC. As required by securities law, the company filed a Form 8-K acknowledging the receipt of a letter of…
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iLegal – The FTC’s ValueClick Investigation and What it Means to You
Back in May in this column you read about the FTC’s current approach towards the incentivized advertising space. At that time, we discussed that large publicly traded companies could be involved. Well it’s old news in the industry…
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A Tale of Two Rivals
There’s no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.
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Agencies
Bandai Puts Tamagotchi to Work via Tour
Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.
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Agencies
Toyota Keeps On Trucking With Mobile Hybrid Experience
Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.
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Glam Interactive Group Launches Networking Site for Industry Women
Glam Interactive Group has launched a new networking site for the interactive marketing industry. The catch? It’s women only. “The industry is so male-dominated… we wanted to promote the success of women in the space and provide a forum in…
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Former LowerMyBills Executive Steve Horton Joins LeadPoint as General Manager, Consumer Lending
LeadPoint, the world’s first and largest online leads exchange marketplace, today announced that former LowerMyBills executive Steve Horton will join the company as general manager of the consumer lending category, focusing primarily on lead…
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Maverick America launches Affiliate Ad-Network – Xtradoh.com
Maverick America announced today its continued expansion of its holdings with the launch of their Affiliate Ad-Network: XtraDoh.com (http://www.xtradoh.com).
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Stockapalooza
Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second…
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