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Google: All Your ‘Base’ Are Belong To Us
The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay
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Digital Thoughts: The Evolution of an Expo
It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.
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Trends Report: The Future of Direct Navigation
If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.
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Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking
Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking of 500 Fastest-Growing Companies in the U.S.
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Engagement
NBO Set to Launch Multi-Merchant Gift Cards
NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …
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Kowabunga! Announces MyCPAnet
Kowabunga! Announces MyCPAnet, a Next-Generation Cost-Per-Action Internet Affiliate Network Software That Provides the CPA Network Industry with a Unique Technology Solution…
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DM University: SEO
Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).
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DM University: CPC CPA CPM
Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).
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DM University: Email Marketing
explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003
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DM University: Affiliate Marketing on Search
Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.
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