Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.

(Direct Newsline)— House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data. By a 13-8 vote, the Energy and Commerce Committee’s Subcommittee on Commerce, …

The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.

In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite…

Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline…

Incentivized marketing is the art of creating incentivized leads for third party advertisers. By now, just about every Internet user has come across one of those colorful “shoot the duck, win a free Ipod” or “guess the celebrity, win an XBOX 360” ads, and more than one has actually taken up the…

By now most of you know that CPA (cost per action) is an advertising payment model by which the advertiser pays the publisher each time a specific, visitor-initiated, and qualified action occurs, such as the completion of a survey, signing up for a subscription..

In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the…