Author

  • Wal-Mart Launches New Marketing Slogan

    Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.

  • News, the Broken Variety: Sublime Sub-prime

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

  • Are Your Tracking Links P3P Compliant? They should be.

    To understand if you should have P3P enabled for your tracking links, first you need to know what it is. The Platform for Privacy Preferences Project (P3P) enables websites and tracking…

  • E-Mail Sites Generate Big Revenue

    According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.

  • Google Tops Search Engines in July

    Recent figures released by Nielsen//NetRatings shows that Google is, once again, the top search provider in the U.S. The numbers collected for the month of July 2007 show that Google handled 4.1 billion queries during the month, or…

  • Local Online Advertising to Grow

    A recent report released by eMarketer titled “Local Online Advertising: Measuring the Market” shows that while only a small portion of total local advertising spending is being sent towards online efforts today, there is likely…

  • Small Businesses to Spend Big Bucks Online

    According to JupiterResearch, total online spending by small businesses was $47 billion in 2006. However, according to the firm’s recent report titled “US Online Small Business Market Category Forecast, 2007 to 2012,” this figure…

  • LinkValu.com Achieves Spot On Inc. 5,000 List of Fastest-Growing Businesses

    Mission Viejo, CA – September 10th, 2007 – LinkValu.com Affiliate Network (www.LinkValu.com) was named to the Inc. 5,000 list for 2007, with a sales growth rate of 314.1% during the qualifying period. The Inc. 5,000, an…

  • Recession Planning

    The question currently being debated is whether the economy is heading for a recession, which loosely defined is a sustained period where the economy does not grow. The housing market which drove much of the…

  • Agencies

    KFC, Taco Bell, Pepsi Team Up on Philadelphia Eagles Sweeps

    KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets.