According to DoubleClick Performics’ recent “Searcher Moms – A Search Behavior and Usage Study” (which was conducted with help from Microsoft and ROI Research) moms are heavily dependent on search engines as a…

Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

LAS VEGAS, August 28, 2007: Las Vegas-based SellingSource.com, a leading provider of marketing and technology solutions for online businesses serving the specialty finance industry, has been selected as one of Inc. magazine’s…

The FTC is clearly on the tail of those making bogus weight loss claims, and this week they announced another prosecution. This one is against Sili Neutraceuticals, LLC and Brian McDaid, individually and doing business as…

August 29, 2007: Internet Advertising Group, an IAG Interactive company and an industry leader in online lead generation, has launched CoRegConnect and merged Internet Media Affliliates (IMA) and Partner Stats, its two affiliate…

Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo.

There are a lot of outrageous claims made by advertisers on the Internet, and as an affiliate, one needs to be careful not to get caught knowingly passing along bogus claims. This week the FTC announced that it has stopped a…

A few weeks ago, Nielsen//NetRatings decided to shift its focus from page views to the length of visits on Web sites. On Monday, comScore followed up with a change of its own by introducing qSearch 2.0. Google in particular will…

Facebook has grown in popularity in Australia over the past several months, according to Hitwise. By the end of July, Facebook was one of the top 20 sites visited by Aussies across every category. This is great news for Facebook…