McDonald’s Corp. is backing the 2006 FIFA World Cup with a global sponsorship that will include ticket giveaways, online games and new product offerings. Under the sponsorship, the QSR will highlight the McDonald’s Player Escort Program. Through the …

The first-ever Orlando World’s Fair For Kids has signed on a host of sponsors for the upcoming event. The exposition, which takes place April 15-23, 2006 at the Orange County Convention Center in Orlando, incorporates the latest developments in sports, …

Last August, The Economist released an article titled “Germany’s Surprising Economy” (August 20th, 2005) which highlights the country’s revival of its business and consumer confidence as well as domestic demand…

People blog for a variety of reasons, for many, it offers a chance to be heard, to be discovered, and to network. If you are really good you can even make money along with making an impact. I started blogging for a similar reason, vanity, or better said…

Much like an auto race where the top few cars battle it out for number one, the fight for other positions can be as exciting, if not more so, than the one going on at the front of the pack. It’s like the Masters golf tournament. Being number one is what you want…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

PrimeQ launches version 3.0 of its new Self Optimizing Revenue Technology that is sure to be a heart stopper in the online advertising industry.

New York, NY. – November 18, 2005 – ICMediaDirect.com (www.icmediadirect.com), a full service online advertising agency, announced today the launch of its search division. Over 14 million searches generated daily, delivering nearly one million targeted…

Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…

The Wall Street Journal reported early on Tuesday morning that Microsoft and Time Warner were close to a deal that would form an online search and advertising partnership between the two companies. The deal would put the collaboration in contention with Google…