You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.

I cannot tell you how much I enjoyed reading Betsy Spethmann’s column a few moments ago (“Off Target,” June promo). It’s about time another sane human

Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe

Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here’s

Cherry Coke’s first movie tie-in leads Titan A.E.’s marketing charge.Atlanta-based Coca-Cola Co.’s Cherry Coke brand takes its first-ever theatrical plunge

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

Consumers are what they wear – a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin