Articles by

Heineken Dangles Headline Hoax

August 19, 2003 | 

Building off its ad campaign featuring humorous "news" headlines, White Plains, NY-based Heineken is letting consumers create fake headlines about their

Mervyn’s Rocks Back-to-School with Scholastic

August 7, 2003 | 

Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program

Toyota Inks First Arena Title Sponsorship

July 29, 2003 | 

Toyota last week signed a multiyear deal with the Houston Rockets to name the NBA team's new arena the Toyota Center. The deal marks the first time Toyota

Kyle Petty Teams with Sue Bee Honey

July 15, 2003 | 

Racecar driver Kyle Petty has agreed to promote Sue Bee Honey and serve as a spokesperson for a variety of promotional programs. "Our family really uses

Philip Morris OK on Retail Promotion

July 1, 2003 | 

A federal appeals court last week upheld a 2002 ruling that Philip Morris did not violate antitrust laws on a promotion that paid retailers for prime

All Dressed Up

July 1, 2003 | 

I wonder who's wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members' closets during a fundraising

Cutting through the E-Clutter

July 1, 2003 | 

CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

Organic Group Takes on Cosmetics Manufacturers

June 26, 2003 | 

If it says it's organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some "natural"

Edwards Calls For DTC Ad Disclosure

June 26, 2003 | 

With debates over Medicare raging in Congress, Senator John Edwards has introduced legislation requiring pharmaceutical companies to disclose more information

Wal-Mart Gets Ready to Retail-Tain

June 17, 2003 | 

Disney's Kim Possible and Scholastic's Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based