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  • iLegal – The FTC, Incentivized Offers and the

    There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

  • Pepsi’s Interactive Ads Lets Passersby Download Videos

    Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

  • Comcast Goes With Yahoo

    The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

  • Online Video Junkies Dubbed

    Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…

  • Google Adds To Its Lead

    Another month, another confirmation of Google’s dominance in the search engine realm. March only revealed what we already knew about Google’s share of the search market pie: it’s big, and it’s growing.

  • The Right (Media) Stuff

    In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…

  • Intrusive Advertising = Effective Advertising

    There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…

  • Microsoft Getting Soft?

    First Yahoo invests in Right Media. Next, Google buys Doubleclick. Then, Yahoo scoops up the remainder of Right Media. And now, Microsoft could buy 24/7 Real Media?? Before we even begin to fathom why they might do…

  • iLegal –

    The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

  • Online Ads Like Portals

    Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…