Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone an iPod touch users.

DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31.

The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.

Samsung Telecommunications America attempted to establish the Guinness World Record for “Fastest Text Messaging While Skydiving.”

Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.

According to the latest figures released by Nielsen Online, the Xbox 360 is getting a lot of online buzz this holiday season.

In writing our review of the current state and future potential of Facebook’s self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers…

A recent article in the NYTimes talks about how Procter & Gamble has been “dipping its big toes into the vast pool of Facebook, now the world’s largest social network.” Who wouldn’t want a piece of P&G’s ad spend, as…

One of the most enticing aspects of Pay Per Click Marketing has been the ability to achieve high search positioning results through bidding top dollar on specific keywords.

Google is suffering from “big company syndrome,” according to Dr. Larry Ponemon, founder of the Ponemon Institute.