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E-Mail ROI is Falling
Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years
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Google’s SearchMash Uses Flash and Snap
For those who are unfamiliar with SearchMash, it is Google’s small, relatively unknown alternative search engine.
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Engagement
Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.
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Acquisition
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.
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Lions Gate Modifies Bratz Site After COPPA Violations
Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act.
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Google Wins in September
Google topped the list of search providers in the U.S. during the month of September, once again dominating the field.
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Worldwide Search
Recent figures released by comScore’s qSearch 2.0 service shed some light on the global state of the search realm. It should not be a surprise that Google is faring quite well in areas outside of the states.
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NBC Dumps YouTube
During a lull, on my Monday afternoon at work, I decided to check out the latest goodies posted on YouTube by NBC. To my surprise, NBC’s YouTube channel was nowhere to be found.
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Spam is Huge in Q3 07
Commtouch, a company that “is dedicated to protecting the integrity of the world’s most widespread form of communication, e-mail,” released a report last week that indicates that spam reached a new record in the third quarter of this year.
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Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing
NEW YORK – Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.
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