For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional…

As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.

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“Success” in the search market can apparently come in different forms. While Google continues to dominate in terms of overall search share, Bing continues to lead the pack in terms of “success rate.”

There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.

ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.

Online video continues to surge, not just for the number of unique viewers, time spent watching video and the number of streams, but for the percentage of time spent consuming video advertising.

We wanted to reach out to you to let you know about InfiniteTraffic’s newest Team Member and our Director of Sales, Jen Horwood.

Ken Jennings has a way of making history and for delivering the unexpected. For a true know-it-all, he comes across as anything but. If there could be an everyman’s master of knowledge, it is he. That he has a personality in sport that doesn’t tend to…

It is now less than two weeks until LeadsCon, that means a few things, one of which is a slow transition back towards content about direct response not direct response focused content. Then again, perhaps if we find a way to craft another show in between…