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Shoppers Sent From Twitter Spend More Per Order on Retail Websites
RichRelevance recently released its new Online Consumer Report, which analyzed more than 200 million shopping sessions to take a glimpse at how Americans are browsing and shopping online. Among the findings is that shoppers behave quite differently depending on how they get to a retail…
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Windows Leads All Mobile Operating Systems in CTR in Q2 2011
According to Smaato’s Q2 2011 metrics, fill rates worldwide and in the U.S. dropped in the second quarter of 2011, while Windows leads the pack of mobile operating systems (OS) in terms of click-through rate.
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App Download, Enrollment and Video Are the Most Popular Mobile Post-Click Campaign Actions
According to Millennial Media’s S.M.A.R.T. Report for July, “application download,” “enroll/join/subscribe” and “watch video” were the top mobile post-click campaign actions. For the travel ad vertical, “application download” was far and away the most popular post-click action.
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Google Loses, Bing-Powered Search Gains, Facebook Remains Top Search Term in August
According to the latest figures from Experian Hitwise, Bing-powered search got the better of Google in August. Meanwhile, “facebook” remained the top overall search term for the four weeks ending Sept. 3.
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Social Networking App Usage in Q3 2011 Is up 30% From Q3 2010
Nielsen’s “State of the Media: The Social Media Report” for the third quarter of 2011 offers an array of interesting insights about social media’s growing popularity. Among the findings is that social networking via mobile devices is growing in popularity, especially when it comes to apps.
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In-Stream Mobile Video Ads Are More Effective Than Online Video Ads
Rhythm NewMedia’s “Q2 2011 Rhythm Insights” report shows that in-stream mobile video ads are markedly more effective than traditional online video ads when it comes to completion rates. Also, though iPads account for just a fifth of Rhythm NewMedia’s user base, the tablets account for twice that proportion of…
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Too Big to Fail or Too Big to Succeed Part 2
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it’s chief executive and finds itself potentially…
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Dating and Deals
A handful of people reading might be heading not to the upcoming daily deal conference in San Francisco next week but to Moscow for the Internet Dating Conference. There are probably a bunch of jokes ready made about a dating…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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