-
Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
-
Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
-
Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
-
Agencies
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
-
Agencies
Netflix Metrics: Subscriber Levels Rebound And Profits Rise After PR Misstep
By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category
-
Agencies
Chief Marketer Listline February 6
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
-
Super Bowl Watchers to Break Spending, Viewing Records on Sunday
For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high
-
Agencies
Deciding Between Compiled and Response Lists
It’s an age old question for marketers: When is it appropriate to use compiled data or response data?
-
"FB": End of an Era or the Beginning of a New One?
Upon the recent news of an imminent filing by Facebook to (finally) go public, a performance marketer quipped on one of the more prominent forums, “Well, there goes another good site.” It was an interesting observation and not in keeping with the mainstream press and…
Author