Headlines from the industry.
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According to The NPD Group, almost 75 percent of Android smartphone users in the U.S. accessed Facebook’s app and website via their phones in March.

In March, nearly three-quarters of U.S. Android smartphone users accessed the social network’s app…

According to a report from Wildfire titled “5 Best Practices for Increasing Earned Media: Proven Facebook Campaign Types that Triple Sharing and Participation,” coupons, giveaways and sweepstakes get the most engagement on Facebook.

According to “The IAB Mobile Phone Shopping Diaries,” a study conducted by On Device Research, mobile commerce is mostly about getting the best price and saving money. Also, about 4 in 10 mobile commerce users spend more than $21 per month via their mobile…

According to the latest numbers from comScore Video Metrix, a record 9.5 billion video ads were viewed by American online video viewers in April, with Hulu leading the way.

There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the “title” sponsorship for this event and will now have the appropriate nomenclature of “Neverblue Presents The Affiliate Ball”.

According to recent numbers released by Flurry, photo and video apps make up the fastest growing app category by time per active user. The company also notes the rise of smaller competitors to YouTube in the mobile video category.

Two separate infographics from Nielsen and OnlineSchools.com offer insights into the different ways moms and dads use the Internet, mobile devices and social networks. Moms, for instance, are more likely than the average American to visit Pinterest, while dads have more online friends than moms.

According to comScore’s latest qSearch analysis of the U.S. search engine market, Google powered nearly 70 percent of all organic searches in April, leaving Bing with about 26 percent of organic searches.

After a highly successful run in the APAC market, Affinity is scheduled to launch its innovative Display Media & Monetization Solutions to the rest of the world at the upcoming Digital Marketing Event – ad:tech San Francisco.