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  • US Ad Spending Increased 0.8% in 2011

    According to Kantar Media, total advertising expenditures in the U.S. rose 0.8 percent in 2011. However, year-over-year spending actually declined in the fourth quarter.

    Total U.S. ad spending increased 0.8 percent in 2011…

  • Google Gains in US Search Engine Market Share in February; Whitney Houston, Paula Deen, Kony 2012 Among the Fastest Moving Search Terms

    According to comScore, Google gained more ground in the U.S. search engine market in February, while Yahoo! lost market share.

    Google Sites finished February with 66.4 percent of the explicit core search…

  • 65% of Search Users View Personalized Search Results Negatively

    According to the Pew Internet & American Life Project’s “Search Engine Use 2012” report, nearly two-thirds of search users view personalized search results as a bad thing. Nevertheless, online Americans are more happy than ever with the performance of search engines.

  • 28% of US Adults Use an Electronic Reader Device (Kindle, iPad, Nook, Etc.) to Read Books

    According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011.

    The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of…

  • What’s the Daily Deal?

    If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests – the daily deal…

  • It Sounds So Easy

    Recently, a friend of mine pinged me about an idea for a network. That he came out and started talking about a network made it initially challenging to take him seriously. Instead of sounding like the smart entrepreneur he is, it comes across sounding like someone who says…

  • Aparagon Technology and Lions Bay Media Announce the Recruitment of Veteran Marketer Dan VanOrman

    LEHI, UTAH–(Marketwire – March 8, 2012) – Aparagon Technology Inc. (“Aparagon”), a wholly owned subsidiary of Lions Bay Media Inc., is pleased to announce the addition of Dan VanOrman as President. Mr. VanOrman is a…

  • Then Versus Now

    Depending on with whom you talk, the world today is either a much simpler place thanks to technology or a much more complex one. Perhaps it is both, with the technology having gotten so complex in order to make life seem easy. Either way, there are definitely times…

  • Facebook Ramping up the Monetization Engine

    More than ten years have passed since the first dot-com bubble burst. The companies of today are making much more money, raising much more money; yet, it doesn’t necessarily feel that way. The first dot-com bubble seemed characterized by the quantity of businesses that found…

  • Android Creeps up to Owning Half the U.S. Smartphone OS Market in January

    According to comScore’s latest MobiLens data, Google’s Android mobile OS got even closer to owning half of the U.S. smartphone OS market in January.

    In terms of original equipment manufacturers (OEM), Samsung finished the…