A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]

According to research from The NPD Group, Inc., nearly a third of consumers plan to increase their overall back-to-school spending. Meanwhile, the Internet is expected to be a back-to-school destination for 16 percent of consumers. The survey of 2,500 U.S. adults ages 18 and older found that 31 percent of respondents plan to spend more […]

Last night, I was invited to join a dinner hosted by DoublePositive’s Sean Fenlon. At the table sat an impressive, if not quite mixed, group of interactive CEO’s. Some on their first company, others leading ones they’ve spent tens of millions of dollars or more acquiring. Somewhere in between a discussion about the punishment levied […]

According to TBG Digital’s “Global Facebook Advertising Report: Q2 2012,” Facebook ad engagement increased by 11 percent in the second quarter. Meanwhile, Facebook ads in the U.S. saw average cost per thousand impressions (CPM) rise 25 percent. The report measured 406 billion impressions in more than 190 countries, according to TBG Digital. According to the […]

According to the “2012 Silverpop Email Marketing Metrics Benchmark Study,” the overall mean unique open rate for emails is 20.1 percent, while the overall mean click-through rate (CTR) is 5.2 percent. The report found that the mean unique open rate worldwide is 20.1 percent, while the median is 15.0 percent, the top quartile is 43.7 […]

According to the National Retail Federation (NRF) back-to-school (K-12) and back-to-college shopping this year will reach $83.8 billion, making it the second biggest consumer spending event for retailers, after the winter holidays. The NRF’s 2012 Back-to-School spending survey, conducted by BIGinsight, found that the average person with children in grades K-12 will spend $688.62 on […]

According to comScore’s latest figures, a record number of online video ad streams were seen in June, with Google Sites, BrightRoll Video Network and Hulu leading the way. Overall, Google Sites boasted the most unique viewers during the month. In June, there were 180.4 million unique Internet users in the U.S. who watched online video […]

Those in performance marketing operate in an interesting world. It’s all about scale – more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an ideal world, every lead would turn into a customer. It would make for a simpler world, but it doesn’t scale. And, when you get […]

Here’s the deal, and it is actually a deal. We know those in online marketing are procrastinators. We’re procrastinate. But, we hate to see it cost money. LeadsCon East is less than two weeks away. If your calendar doesn’t already say “LeadsCon” on it from July 23 – 26, something’s wrong. If it does, and […]