Matthew Kates

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  Acquisition

  Thinking About Charging for Your Loyalty Program? Consider This

  As more and more brands consider launching paid membership loyalty programs, the real
  question comes down to the program’s value proposition to consumers.

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  Acquisition

  The Newest Loyalty Incentive—Offering Stock in the Company

  Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
  implemented a marketing strategy offering stock to their customers.

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  Acquisition

  4 Myths About Consumer Incentives

  A new report reveals some surprising insight that debunks commonly
  held beliefs regarding incentive-based marketing.