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I’d Like to Teach the World to Blog
The Coca-Cola jingle is one of television’s classics: “I’d like to teach the world to sing, in perfect harmony…” Through the years its message of togetherness hasn’t lost an iota of relevance. The songwriters were alluding to elements of…
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Exitcution: The
In The Tipping Point, Malcolm Gladwell writes, “There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.” Channel capacity helps explain why…
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Exitcution: The
Exitcution is all about how a company handles grow. Exitcution deals with not just how companies handle growth but whether they will continue to grow. It’s part strategy and a big part execution. With respect to those in the Internet…
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Advaliant Announces Joseph Matheny Joins As Chief Technology Officer
New York, NY – June 2006 – AdValiant, Inc, a leader in online interactive media, advertising and technology, today announced that Mr. Joseph Matheny has joined as its Chief Technology Officer to oversee all technology…
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Neverblue Media Welcomes New Affiliate and Advertiser Team Manager
Victoria, BC, June 28, 2006: Neverblue Media Incorporated, a premier online marketing company, announced today the addition of Jason Scriven to its team of talented professionals. Scriven will lead Neverblue Media’s sales and…
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Agencies
Quantum Launches Movie Ticket Loyalty Program
Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.
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Agencies
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.
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Google goes CPA
Yesterday, I had the opportunity to present, as part of a panel at DM Days, my thoughts on the changing search landscape. My piece focused on CPA search, a topic that fascinates me in no small part due to the arbitrage activity taking
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Ad Scheduling Introduced to AdWords Users
Late Thursday night Google unveiled ad scheduling (or dayparting, as many people call it) to its AdWords users around the world at no charge. This new feature will allow a campaign manager to optimize their return on investment…
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Google’s Voice Recognition Possibilities
Using hands and fingers to carry out various tasks is becoming more and more tiresome for many consumers around the world. As technology has advanced, so have expectations and desires for further levels of convenience…
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