Social media has been an unavoidable star in the world of marketing in recent times, but there’s still a gap of belief

December is the month for planning for the next year. For marketers, part of this process involves mapping out a social media strategy for 2013. Here are three steps to help: 1) Analyze which social networks work for your audience: Where do you see the most engagement? This can be measured simply by looking at […]

Digital marketing has become a game driven by data, insight and execution, which has opened up the door for permission-based email to establish itself as a proven digital marketing tactic with legs. “Email has firmly established itself as the workhorse of digital marketing — nurturing leads, aiding customers’ purchase decisions and keeping customers connected to […]

“Off-domain social networks are an important part of an overall social strategy, but presence alone only gets us part way there,” writes Rob Tarkoff, CEO of Lithium Technologies. “Yes, we should meet our customers where they congregate. But we must have the ability to guide social customer experience in a way that helps drives business […]

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers […]

Businesses, like people, are strapped for time and money, which makes time- and money-saving alternatives quite appealing. So for marketers tasked to generate leads, the option to buy leads from external sources can be appealing. But this begs the question: Should marketers buy leads? Are purchased leads the equivalent of fast food

Silverpop, a digital marketing company, has generated an infographic offering marketers an overview of the social media landscape, which has drastically changed in the past 10 years. Here are some of the highlights: Here are the top 10 global social networks, as of Nov. 15: Facebook, Twitter, Google+, Weibo, RenRen, LinkedIn, Badoo, Instagram, Yelp and […]

An NPR segment with Arvind Bhatia, managing director of equity research for the investment firm Sterne Agee, focused on the future of daily deals in a comprehensive-yet-concise manner. One of the topics of discussion is the viability of the business model going forward. The overall model of daily deals can work, but scale is necessary, […]

A new eMarketer report finds that advertisers in the U.S. are set to spend $1.8 billion on mobile advertising in 2012, more than triple the amount spent last year. But how much do these efforts pay off? According to a CMO Council study, 4 percent of marketers around the globe said their mobile ad investments […]

Banner ads have been a staple of online advertising, but they haven’t exactly been the most enthralling performers, even earning the affectionate nickname “brand awareness Black Hole.” OneSpot is a company that’s trying to put a new spin on banner ads, and it just got $1.5 million to help its cause. The content-advertising company is […]