Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Email

Email Marketing Tips to Increase Open Rates, Clicks and Conversions

Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.

Acquisition

Marketers on Fire: UScellular CMO and SVP Eric Jagher

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

Demand Gen

The New Messaging Tactics for B2B Public Relations Pros

Fresh tactics to ensure your B2B messaging reaches your prospects.

Digital

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Demand Gen

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

Video Marketing

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Profiles & Campaigns

Three CMOs on What It Takes to Ascend to the C-Suite

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

Marketers on Fire

Marketers on Fire: Walgreens CMO Linh Peters

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

Technology

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.