Kaylee Hultgren
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Pepsi CMO Todd Kaplan: ‘We don’t chase trends. We chase consumers.’
Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences.
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Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
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Loyalty Marketing
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
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Digital
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Demand Gen
The New Messaging Tactics for B2B Public Relations Pros
Fresh tactics to ensure your B2B messaging reaches your prospects.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Demand Gen
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
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Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
