Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Video Marketing

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

Digital

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

Demand Gen

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

Digital

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Acquisition

REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.

Demand Gen

B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI

We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.

Profiles & Campaigns

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

Profiles & Campaigns

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.

Video Marketing

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.