Kaylee Hultgren
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Marketing Strategies From NFL’s SVP of Social and Influence Marketing
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
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Acquisition
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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Digital
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
