Kaylee Hultgren
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Acquisition
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Data & Analytics
Data on Digital Creative, Media Consumption and Consumer Confidence During Covid-19 Crisis
A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.
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Acquisition
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
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Acquisition
Brands on Fire: Rothy’s
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Marketing Strategies From NFL’s SVP of Social and Influence Marketing
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
