Kaylee Hultgren, Author at Chief Marketer

AI

POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

Brands on Fire

Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Sustainability

Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

Leadership Advice

New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

Brands on Fire

Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Marketers on Fire

Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

Marketers on Fire

Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

CES 2026

CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.

Brands on Fire

Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

AI

McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.