Kaylee Hultgren
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
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Events
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.
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Conversations
Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth
Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges.
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Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
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MarTech
G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND
The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.
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Branding/Marketing
PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash
This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.
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Brands on Fire
Brands on Fire: Manscaped CMO Shares Strategy Behind ‘Send Face Pics Instead’ Campaign
Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.
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Marketers on Fire
Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership
Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.
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Data & Analytics
McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.
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Brands on Fire
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.
