Kaylee Hultgren
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Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
We spoke CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.
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Social
LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership
The benefits of LinkedIn Newsletters for brands specializing in thought leadership.
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Conversations
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.
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Conversations
Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday
We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.
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Brands on Fire
Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation
Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.
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Conversations
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.
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Loyalty Marketing
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald’s has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure.
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Branding/Marketing
PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’
We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.
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Marketers on Fire
Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds
We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs.
