Kaylee Hultgren
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Brands on Fire
Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion
We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.
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Conversations
On Discover’s Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.
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Marketers on Fire
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.
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Conversations
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.
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Conversations
Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday
We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.
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Brands on Fire
Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation
Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.
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Conversations
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.
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Loyalty Marketing
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald’s has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure.
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Branding/Marketing
PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’
We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.
