Karl Wirth, Author at Chief Marketer

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.