Karen Koslow

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  Acquisition

  How to Find and Employ an Influencer Army

  For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

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  Acquisition

  Create Compelling + Engaging Content with Influencers

  As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
  getting the quality product and, ultimately, ROI they expect. Here’s what you need to know.

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  Digital

  The Best of 2018 Influencer Marketing Trends

  As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.

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  Agencies

  Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers

  This in-depth article teaches us why influencer marketing works
  and how to vet influencers to ensure legitimacy.

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  Agencies

  How to Use Influencers to Improve Eroding Brand Trust

  Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.